We examine your entire marketing and sales operation,
and fix what's costing you.
You've tried the agencies. Your revenue didn't move.
The SEO company. The social media company. The one that promised leads. Each worked on its piece and sent a report that said things were going well. Rankings up. Clicks up. Engagement up.
Your business makes money when every piece works together, from the first time someone hears your name to the moment they pay you. One break in that line and the money stops.
Nobody you've hired has ever been paid to find the breaks. That's what the review does.
Revenue doesn't break in one place.
It breaks where your ad says one thing and your landing page says another. Where a lead waits three days for a call back. Where sales has no idea what marketing promised.
You can't see these breaks from inside any single channel. Every business that has hired us makes significantly more revenue than it did before. The review is the reason.
Here's what we examine.
Seven stages. Forty-three touchpoints. Every place money enters, moves, stalls, or leaves your business.
You're paying for attention. Is it the right attention?
Reach people who will never buy, and every dollar is wasted before it reaches your site.
Agencies run your ads, post your content, and report on each in isolation. We examine:
- Paid ads
- Targeting, creative, placement, and how much budget goes to channels that actually produce revenue.
- SEO and organic search
- Who actually finds you through search, and whether any of them buy.
- Social content
- The audience you're building, and how much of it ever buys.
- Referral systems
- New customers who arrive through existing ones, and how often.
- PR and media
- Which appearances put you in front of buyers, and which only make you more familiar.
Few businesses ever ask whether the attention they buy is the right attention. It's the first question we ask.
How much of your ad spend reaches people who will never buy?
They clicked your ad. What happened next?
They decide in seconds whether to stay. Something on the page lost them, and nobody measured it.
Here's what we look at:
- Landing pages
- What a visitor sees in the first few seconds, and whether it matches the ad they clicked.
- Website design
- Whether your site looks like a business someone would trust with their money.
- Page speed
- Load time, measured against how long a visitor will actually wait.
- Copy and messaging
- Whose priorities the copy speaks to: yours or the buyer's.
- Headlines and hooks
- The first line, and whether it earns the second.
- Lead magnets and opt-ins
- What happens to visitors who aren't ready to buy yet. Many sites let them leave without a way back.
- Forms
- What you ask for, and how early. Each extra field has a cost.
A business can spend $10,000 a month sending traffic to a page that loses 80% of it. Fix the page first. Then the $10,000 works.
What share of the people who click your ad actually stay?
They were ready to buy. Something stopped them.
It comes down to the offer, and no one you've hired was responsible for it.
They stayed. They're reading. Now they decide whether to buy, call, fill out the form, or book. We examine every part of that decision:
- The offer
- What they get, how it's packaged and priced, and how easy that makes the decision.
- Cart and checkout
- Where people leave between adding to cart and paying, and why.
- Pricing strategy
- How the price is presented, and whether it makes the value obvious.
- Guarantees
- Who carries the risk of buying: you or the customer.
- Objection handling
- The questions buyers have before they say yes, and whether the page answers them.
- Trust signals
- Your testimonials and reviews, and whether they persuade anyone.
- Retargeting
- What the people who almost bought see from you next.
The offer is often the cheapest thing to fix, and the last thing anyone checks.
How many people reached your offer last month and didn't take it?
Your marketing did its job. Did your sales process finish it?
The biggest money is lost in the sales process, and almost nobody watches it.
How fast does someone call a new lead back? What do they say? What happens at "let me think about it"? Does the CRM know where every lead went? We dig into all of it:
- Sales scripts
- What your team actually says on a call, and how buyers respond to it.
- Sales training
- Whether your team can explain the offer as well as your best client could.
- Closing strategy
- How a conversation gets to a decision. In many businesses, nobody has written that down.
- Speed to lead
- How long a new lead waits. Minutes matter more here than almost anywhere else.
- Discovery calls
- How much of the first call is spent listening.
- Proposals and quotes
- Your proposals, and how easy they make it to say yes.
- CRM and lead management
- Where every lead is right now, and whether anyone could tell you.
None of this shows up in a marketing report, which is why nobody watches it.
When a lead comes in, how many minutes until someone calls? If you don't know, you're losing sales to whoever calls first.
You paid to find them. Then you let them walk away.
The ad, the click, the visit, the form. All paid for. Then nobody followed up enough.
Someone calls once, maybe twice. The prospect doesn't buy on the spot, and they're forgotten. What we look at:
- Follow-up email
- The emails a lead receives after saying "not yet", and how long they keep coming.
- Nurture campaigns
- How you stay useful to the buyers who need months to decide.
- SMS follow-up
- Where your buyers actually read messages, and whether you're there.
- Voicemail and phones
- What happens when someone calls and nobody answers.
- Booking and reminders
- Booked appointments, and how many of them actually happen.
- No-show recovery
- What happens after a missed appointment. Often, nothing.
Serious buyers take time to decide. Good follow-up gives them that time without letting them forget you.
How many times do you follow up before giving up? If it's once or twice, you paid to find that person and handed them to whoever followed up three times.
Your existing customers are sitting on money you're not collecting.
You already paid to acquire them. Selling to them again costs almost nothing.
Almost every business we examine chases new buyers and ignores the ones it already has. Here's where we find the money:
- Upsells and cross-sells
- The second purchase, and whether anyone offers it.
- Retention and repeat purchase
- Repeat customers: how many come back, and what brings them.
- Referral programs
- Your happiest customers, and how easy you've made it for them to send someone new.
- Onboarding and experience
- The first weeks after someone buys. That's when they decide whether to tell people about you.
- Reactivation
- Customers who went quiet six months ago, and whether anyone has asked why.
- Lifetime value
- What a customer is worth over the whole relationship, and whether that number shapes what you spend to get one.
For most clients, this is money they didn't know was there.
What is a customer worth to you over two years, not just the first sale?
Your ad says one thing. Your sales team says another. Your customer trusts neither.
Separate agencies for separate channels fail because nobody connects the pieces.
The prospect gets three versions of your business and trusts none of them. We examine every connection:
- Messaging alignment
- The promise your ad makes, and whether the page and the sales call keep it.
- Funnel architecture
- Every step from first click to payment, and the dead ends between them.
- Data and tracking
- Your reports, and how much of what they measure connects to revenue.
- Marketing to sales handoff
- What sales knows about a lead when it arrives. Often, less than marketing did.
- Brand voice
- Whether you sound like one company everywhere a buyer meets you.
Any good agency can fix an ad or rebuild a page. Making every piece pull in one direction is slower work, and harder to see. It's also where the money is.
Forty-three touchpoints. Your business has gaps in at least a few.
The question is which ones, and what they're costing you. That's what the first conversation is for.
Let's find out which ones are yours.
One conversation about how your business wins customers. You'll leave knowing where we'd look first, and whether we're the right people to do it.